In addition to everything else already said - be yourself. If your personality is appealing to at least one other person on this planet it is not because - I hope - you are pretending to be someone you are not. My guess is you have your circle of friends and they like you because of who you are. Your journal should be the same way. Don't try to win my attention trying to be someone you are not. The people I gravitate to (authors are the same) pull my attention because of something unique or particular about their personality that comes out in their words.
It all depends on what you want the journal to be. A few possible goals might be.
- A way for friends to follow your journey.
- A way to share your journey with the touring community.
- An outlet for your thoughts.
- A journal that rises to the level of art
- A book that makes money for you
- A book that is great writing
For the first three cgoab is a very good venue. It could be for the 4th as well.
For the last two... I am not sure if any of them made much money, but none of the touring books I have read have been all that well done. I did enjoy, "Hey Mom, Can I Ride My Bike Across America?" but great literature it wasn't. I read some of the other touring books that are often mentioned and they didn't do much for me.
OK, assuming you are sticking to some subset of the first 4 items in my list, I'd say just write about what you are doing and how you feel about it. Family and friends will enjoy that, you will enjoy it, and in all probability some subset of the touring community will as well. Our Trans America journal (http://www.crazyguyonabike.com/doc/staehling2007
) was written without the effort that I would have given to serious writing and was mostly targeted at family and friends with some additional effort given to sharing knowledge with other tourists and would be tourists. I was surprised to see that it wound up having somewhat of a following. I often hear from people who remember some detail or other of our trip or say they feel like they know us. Overall it can be a very positive experience without too much effort.
If you should want to write a book that makes money or is a truly good book then, in my non-expert opinion, the focus need to be on writing a good book that just happens to be set in a touring situation. Again, in my opinion, it needs to be interesting to and enjoyable to read by folks other than cyclists. I am not sure if any of the touring books written so far rise to that level.
My suggestion is that it makes sense for 99.99% of us to do what I did and just share your experiences simply and in your own words for whatever audience finds them interesting. Intersperse that with some good pictures and you will have a successful journal assuming it is where your audience can find it. I think that cgoab is the logical place where an audience will find you.