I would suggest having a store in town that sells supplies that a touring cyclist might need, mainly I have in mind stove fuel. The stores in a RV park or the hardware and grocery stores generally don't have the type of stove fuel a touring cyclist needs, often only selling the 1 lb Coleman propane bottles or the 1 gallon cans of Coleman fuel. It can be difficult to find the correct stove fuel in rural America and carrying more than about a weeks worth of fuel can be difficult.What Dan said! Buying white gas (camping fuel) by the ounce would be amazing!
Touring cyclists often use the 8 oz butane/propane thread on canister fuel containers or would like to buy Coleman fuel to fill their 20 oz fuel bottles. Having the canister fuel or selling Coleman fuel out of the gallon can by the ounce would be wonderful I think.
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+2 on being able to buy smaller amounts of White Gas/Coleman Fuel. I wouldn't even mind paying a markup on it. Beats having to buy a gallon when you only need 15 oz. and leaving the rest behind, which is something I had to do on one occasion.