Ride Idaho is way undersold this year. Some of the regular participants have posted their reasons for not signing up or complained about the route: 1) too much climbing, too many hills; 2) it's not a loop; 3) doesn't go anywhere fun.
Ride Idaho, like many other non-profit bike touring companies, is designed to take bicyclists to parts of the state they would probably never visit in a car. We have a noticeable economic impact on small towns. The organizers have plotted an interesting route that uses little-known farm and backroads that will keep us off the major highways werever possible. The hills we're climbing are rich with history and offer incredible views of Idaho's heartland.
Idaho is a series of monstrous mountain ranges that run more or less from east to west with the long and wide valleys between them. There are only two ways to move from one valley to another: you either climb over the passes or you go around the mountains. Going around means you ride the same small number of highways that every one else drives.
There's always next year! Watch for Ride Idaho 2013, our tenth anniversary event.